One of the most underrated tools for promoting the online presence of a physical or digital business is Google My Business. The platform launched by Google in 2014 is a very useful resource for your online visibility (and beyond). In this article, we’ll explain why you should start using Google My Business today and how to make the most out of this free service offered by the largest search engine in the world.
What is Google My Business for?
Do you know the box on the right side of Google Search? The one with a map and contact information that you see when you Google a store or restaurant. There, that’s an example of a Google My Business tab.
The platform allows you to create free summary pages to collect all the useful data about your business, from contact information to opening hours, from the website to photos. Compared to other tools of the famous search engine – such as Google ADS, which is used to create advertising campaigns – this one is very easy to use.
It works, in a way, like a social network. You create your profile in a few steps: first you need to claim your business, then you will receive a confirmation code by physical mail, and finally you can fill in the fields with information that will help your clients find you. When your board is ready you can start posting photos, videos and texts, just like on Facebook.
Be found by search engines with Google My Business
Google My Business is perfect for advertising local businesses and improving visibility in Google search results, so you can climb the ranks and outrank your competition.
The main focus of a platform like Google My Business is local SEO. That is, we talk about the optimization of results combined with geolocalized search keys. For example, a user could search for the closest appliance store to a location, or the pizzerias in a particular city, and Google My Business would help make sure you appear among these results if you belong to such categories.
Increase your visibility with Google My Business
Google My Business is therefore essential if you manage a physical store or a restaurant, but it can also be very useful to manage relations with your audience. Visitors can leave reviews, publish photos, suggest changes and ask questions through your profile, and all this information can be used to your advantage.
If your business has a website, there are several plugins that allow you to connect your shiny new board to your WordPress site. We recommend WP Google My Business Auto Publish, which will allow you to automatically share your new content on your Google My Business page.
Need help with establishing your online presence?
That’s what Mowgli is here for! Our dedicated team is available to assist you in scaling your business, no matter in which part of the world it is. Get in touch today to find out how we can help you!