Similie is a high-tech, high-impact software that helps governments, military organizations and local communities manage their assets and track local conditions through an IOT network.
With a series of remote workshops using the Miro platform, Mowgli played a crucial role in helping Similie identify their target clients, define its conversion funnel and its messaging for each target segment. Based on the insight gained in the workshops, we then created a brand new user experience for their website.
Challenge
Helping SImilie identify and prioritize their target market and improving their online presence