Qualgro is a venture capital business based in Singapore that has the inspiration to deliver ‘quality’ and ‘growth’, the two words that the brand’s name is made out of. They invest in areas where there is long-term growth potential. They mainly, but not exclusively, focus on businesses in data, artificial intelligence, and software. By understanding the challenges of the startup journey, Qualgro uses its distinctive capabilities and network to help companies expand internationally.
For this project, we have worked together with Qualgro on designing and developing a new website in which the corporate look and feel of the website is accompanied by a more inspiring and personal touch, to help increase awareness of their brand. We focused on a website with relatable pictures, we created more dynamics with video’s displayed on their website, and we worked on improving SEO and the crawlability of the website, to help increase user experience.
The challenge within this project was to find the right tone of voice and brand image for Qualgro’s online website. To find balance between a corporate and inspiring website with the aim to increase awareness, and to build trust amongst startups and investors.