PFI Hong Kong, a daughter company of the prestigious PFI Germany, is the leading testing certifying institution for the footwear industry in the Far East region.
We started working with GMV by creating a slick website from scratch explaining PFI’s highly technical B2B activities, while using existing brand assets.
We were then asked to review PFI’s visual identity for both online and offline channels, such as flyer and other printed material. In a sector where most graphic identities look fairly standard, we tried to break the mold and propose a fresh and innovative look.
In our ongoing relationship with PFI, we are helping create new brands for the various certitifications the company offers, eg. certifying the use of recycled materials.. This is a fascinating challenge as it requires the creation of a visual that immediately inspires trust, conferring authority to PFI’s certifications.
Helping PFI Hong Kong stand out as an authority on footwear certification