Who is Innovation & Strategy?
Innovation & Strategy is part of the Polimi Graduate School of Management in Milan. Their website portrays the research and consultancy services they offer for companies that would like to innovate.
Which service did Innovation & Strategy need from us?
I&S came to us with the question if we could design their logo, which we did. We also focused on their entire visual identity. The goal was to highlight the three main areas that they work in, which are: corporate innovation, strategic transformation, and family business and governance.
What main challenge did we face?
The goal was to focus on the three main areas I&S work in. The main challenge was to find a way to portray their differences whilst keeping the same visual identity. We made it work and I&S is happy with the results, and so are we.
What solution did we bring?
We created a modern and attractive visual identity. On top of this, we made sure that the website was easy to navigate and that it would be intuitive to find the right content on their website. We also created a content structure that connected to the 3 main services and visual identity (usage of colors etc.).