Who is GMV?
GMV is an Italian company that develops highly innovative medical devices, accompanied by continuous scientific medical research that demonstrates their reliability and effectiveness. Their flagship product, Plexr, has revolutionized the cosmetic surgery industry by creating an entirely new category of non-invasive devices to perform “soft surgery”. A proudly 100% made-in-Italy company, GMV has also developed an Academy to ensure cosmetic physicians can help people feel well in their skin.
Which service did GMV need from us?
GMV had two main problems. First, their market leadership with Plexr was being challenged by lower-quality clone-products. Second, unlike the product name Plexr, the company name GMV was not well-known in the sector, hindering the company’s market potential with upcoming product launches.
What main challenge did we face?
Helping GMV differentiate itself from competitors and strengthening its brand as well as the original manufacturer of Plexr.
What solution did we bring?
We suggested launching two brand awareness campaigns, one for doctors and one for patients, to be sent out across social media. The campaigns were meant to create an association between Plexr, an already well-known market-leading product, and its only, original manufacturer: GMV. We then helped them redesign their multiple websites and optimize them for organic ranking. We are in the process of creating social media and Adwords campaigns.
Want to read more?
Read the full case study here!