Fratelli Desideri has the extraordinary intuition of preparing luxury meal kits with recipes from Michelin-starred chefs, and ship them to gourmets all over Italy and Europe. The kits are created using innovative technologies to eliminate the use of preservatives and give a chance for people to experience an incredible gourmet meal at home.
Fratelli Desideri needed to improve the conversion rate on their website, so we worked at optimizing each individual part of the site by A/B testing different solutions and improving the UX as well as site speed.
Additionally, we worked on the backend to restructure the inventory management system and improving the integration with fulfillment services.
Finally, we helped Desideri increase sales by creating an Active Camp-optimized sales funnel fed by Facebook ads.
The combination of these activities resulted in a substantial increase in sales for the company.