Who is Fratelli Desideri?
Fratelli Desideri prepares luxury meal kits with recipes from Michelin-starred chefs and ships them to gourmets all over Italy and Europe. The kits are created using innovative technologies to eliminate the use of preservatives. They give a chance for people to experience an incredible gourmet meal at home.
Which service did Fratelli Desideri need from us?
Fratelli Desideri needed to improve the conversion rate on their website. They also asked for help with e-mail marketing and advertising.
What main challenge did we face?
The challenges we faced with Fratelli Desideri revolved around simplifying processes on their website to help save time and money to focus on what they do best: product development. The goal was to make their staff self-sufficient and able to manage the basic foundations of WordPress.
What solution did we bring?
We worked on optimizing each individual part of the website by A/B testing different solutions and improving the UX as well as site speed. We worked on the backend to restructure the inventory management system and improve the integration with fulfillment services. Finally, we helped Fratelli Desideri increase sales by creating an optimized Active Campaign sales funnel fed by Facebook Ads. The combination of these activities resulted in a substantial increase in sales for the company.
Want to read more?
Read the full case study here.