Co-working UNconference Asia is the most important event for the co-working sector in Asia. In the past 5 years they have welcomed more than 1000 participants from the industry in Goa, India, to discuss the main trends, inspire and celebrate together.
We were asked by the organizers to help promote CU Asia online, increase the number of participants and their loyalty to the event.
We set down and started asking questions: what kind of group are we targeting? How can we make sure people are sold on the event after site visit? How can we make sure they come back at the next event? We started by developing CU Asia’s website and optimize it for Google searches.
We developed a conversion funnel and tested it with campaigns on Facebook, Google and Linkedin. Finally, we trained their personnel to independently manage the funnel and track conversions. We are so sold on the value that a CU Asia – Mowgli partnership can provide that we have chosen to become a proud sponsor of the event in 2019.
Challenge
Help CU Asia get new participants by acquiring and converting onlline leads.
Outcome
Coming soon…
