Chef a 4 Zampe is an e-commerce store selling high-quality health products and nutritious meals for dogs. The Italian company aims to provide pets with the best possible standards of living by offering natural foods, supplements, and accessories. Attention to details, hand-picked raw ingredients, and wholesome recipes are the key characteristics of this growing business.
When Chef a 4 Zampe first got in touch with Mowgli, they were selling their products exclusively in a physical shop. The growing demand for superior pet food, however, pushed the company to invest in their online presence. We took care of designing their e-commerce website from scratch, providing a branding strategy that would highlight the importance of providing animals with top quality meals.
Once the website was up and running we analysed the traffic streams and users’ behaviour to optimise the design and improve the conversion rate. The project was so successful that in 2017 Chef a 4 Zampe decided to shut down their physical store and move their business completely online.
Challenge
Establishing an online presence for the business and marketing natural, nutritious pet food products to health-conscious consumers in the Italian market.
